Cleanse existing data
- Convert data into single format
- Consolidate duplicates
- Correct misspellings
- Complete missing address information
- Update addressing (NCOA)
Enhance existing customer data
- Match customers to national information databases
- Add missing customer demographic info like gender, age, income, marital status, kids, etc.
- Add customer psychographic info like lifestyle, interests, buying trends, social media, preferred communication channels, etc.
Define "Best Customer" profile
- Use enhanced data to identify trends that are common to your "Best Customers"
- Use enhanced data to also identify traits of your least profitable customers
Generate new prospect lists using "Best Customer" profile
- Create new prospect lists based on proximity to your location
- Create new prospect lists within geographic areas of interest
- Create new Prospect lists based on degree of profile match
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