- Provide strategies for using multi-channel and multi-touch marketing campaigns through print, email, text messaging and social media channels.
- Collaborate with clients to define marketing objectives and goals.
- Establish what content will be deployed by what channel within a campaign and the rules/logic that will govern the deployments of those channels.
- Setup campaign database and variable content.
- Create content, landing pages, surveys, triggered responses and reporting vehicles for all channels.
- Structure campaign logic and campaign assets within our platform for deployment.
- Deploy test campaigns to evaluate and resolve content display issues within the various browsers and mobile platforms as best possible.
- Provide customers with access to a dashboard for near real-time monitoring of campaign results.
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